Monetising Apps effectively is still a hot topic. Yes, you can achieve great download figures with the right App partner, but generating sustainable new revenues from Apps is a different issue.
Cherry Media runs an on-going internal program called the “Adult App Experiment”. Its objective is not only to test the conversion strategies of different app models, such as free, freemium and premium, but also to try and test various complimentary strategies and technical ‘add-on’ features to better monetize applications, as well as test performances of the ever growing number of adult-friendly app stores that are emerging.
We utilise the learning from the Adult App Experiment to effectively identify the right concept, application, development, distribution and marketing of your App to achieve your business objectives.
Read more on our thoughts and findings so far: