50 Shades of Success for Adult Mobile

50 Shades of Success for Adult Mobile

Due to one of those typically late summer ‘cenas’ you tend to have when living in Spain, I tuned in late to the opening ceremony of the London Olympics 2012, just as Rowan Atkinson was applying his genius brand of comedy to some classical music. This, as most of you know, was part of a monumental celebration of all things British and more specifically, anything that had firmly put Britain on the global map. Four decades of our amazing musical history was featured as was Tim Berners-Lee, the original inventor of the World Wide Web, whilst Harry Potter’s author, JK Rowling, delivered a reading about Britain’s amazing body of children’s literature.

Nowhere in this cavalcade of ‘feel-good Britain’, was any credit given to the English authored and fastest selling paperback of all time, 50 Shades of Grey. A British marvel that has taken the world’s female population by storm (as well as the male population, but not necessarily for the same reason!) to become a global phenomenon in less than 6 months!

I wonder why that was? 😉

Unless you’ve been living under a rock for the last 6 months, it will have been impossible to escape the media frenzy and bandwagon sensation surrounding this amazing novel. Not because of its literary credibility, but because of the sheer impact it has had in bringing what is effectively ‘porn’ into the mainstream spotlight in such a spectacular way!

Yup – after 11 years of working in the adult entertainment industry (always behind the camera, never in front of it, just in case you’re wondering), adult entertainment, and more specifically fetish, domination and sex toys are now not only cool, they are one of the most talked about and discussed topics of the day! Hurrah!

It is reported that the author of 50 Shades of Grey, middle class, British mum of two,
E L James, is now making 1 million dollars a week from her erotic trilogy and on the same day that ‘Team UK’ broke its gold medal record for the last 100 years, 50 Shades of Grey (50SoG) became the fastest selling paperback of all time, swiping this accolade from the likes of Harry Potter and the Da Vinci Code.

So great is the consumer ‘spell’ of this book that a hotel in England has replaced in-room bibles with this erotic bestseller in the bedside drawer!

The same question comes to mind – WHY?!

Why this book and not hundreds of others that have been written along the same thread? Most people you will speak to will tell you it’s not only written badly, but also poorly edited and the book’s central character, Anastasia “Ana” Steele, a 22-year-old college senior who is still a virgin (!), bites down on her bottom lip with such regularity, that it’s a miracle it’s still on her face!

So we felt it was time to put this adult-themed, mainstream sensation under the Cherry microscope and look at the amazing social and commercial journey this phenomenon has made!

PART 2 >

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