What will make the big waves (and big bucks) for Mobile Adult Entertainment in 2012 according the industry’s foremost thought leaders? Find out here!
Obviously depending on the industry sector (billing, affiliation, chat, content, technology, etc.), opinions will vary, so instead of giving you just CHERRY’s angle on this, I have asked some of the biggest movers and shakers in Mobile Adult Entertainment to give us THEIR predictions on where Mobile Adult Entertainment is heading in the next 12 months.
I want to express a big ‘thank you’ to the contributors, all of which are industry peers I have come to respect very much, so you can pretty much take this list as gospel!
Users of adult sites are increasingly accessing their chosen services via a range of different devices. It is not unusual for users of our services to log in using a PC and a mobile and/or a tablet device. Customers who remain unable to access the services from sites they are signed up to on ALL of the devices they own will be leaving those services and joining others.
Consumers will be expecting to view full-length, high quality video content across all their devices as they are buying higher spec internet enabled ones.
In addition, free content will continue to grow. As the market for traffic becomes more competitive, we’ll see more effort put into building the mobile and tablet ‘tube’ sites.
The smartphone demographic will contain more and more mature people, which could impact the already high demand for mature adult content. Mobile Ads will also become more interactive with HTML5, QR Codes and Augmented Reality and I believe we’ll see an influx of voice controlled mobile products. E.g. like this great video!
As smartphone penetration (excuse the pun) continues to grow at a rapid rate and the ROI remains too small for paid click mobile marketing, SEO will continue to play an ever increasing role for adult service providers and their marketing strategy. They know the system; they have worked it extremely well for fixed-line and can now use those same skills effectively to expand their mobile businesses.
We are seeing a surge in conversions through our web products and increased demand for advertising on our mobile products. With so many tablets and smartphones flooding the market, having a good mobile offering has never been more important for web based adult service providers. 2012 is the year when the blur between mobile and PC will finally be resolved and we will start seeing the decline in the consumer PC sector in favour of tablets and smartphones.
In a bid to create USPs in the crowded mobile video market, I think 2012 will see an increasing amount of interactive video services where the customer assumes the role of the movie director and selects options as to how they would like the movie to continue. They will even get options to change camera angles and share, rank and rate their favourite scenes with a user community. Engaging the user in such a way keeps them watching for longer, which, of course, keeps that meter running!
As Camcontacts is both a web and mobile adult service and based on the phenomenal increase we have seen in mobile revenues for 2011, we boldly predict that that by 2015, mobile spend and usage will match, if not supersede, desktop and laptop usage for live video chat.
High-quality content with CONSUMER CONTEXT is generating much higher revenues than huge volumes of cheap rubbish! A simple example was a single ‘targeted’ Cherry video generating over 4,000€ in a single month, replacing 20 previous videos from another supplier that generated a couple of hundred euros in the same position over the same time period. Consumers will demand more context and personalisation from their adult entertainment if they are going to continue to pay for it.
As comparisons between online / app based portals and mobile sites will increasingly be made, mobile sites will need to offer a ‘Web App’ type experience. Mobile sites will increasingly create a “personalised experience”, by intelligently offering content tailored to individual requirements and will allow customers greater freedom to explore and navigate to suit their personal interests. Personalisation will also offer ‘no-brainers’ like related content, search options, tailored promotions and tailored price offers.
We predict an exponential increase in mobile traffic, particularly in US, Europe, APAC and LATAM. At the same time CPM / CPC prices are decreasing quickly. That’s why affiliate marketing on a performance basis (Rev- Share & CPA) is becoming an increasing industry demand as the most efficient way to monetize adult traffic. Top affiliates will be looking country to country for the most effective mobile traffic partner.
Adult players will take mobile site development internally and outsource local billing. The European market will really take off with localized sites and mobile billing. Mobile monetization will become the key word of the year.
The ‘Old Skool’ adult industry has been a bit slow on the uptake of the mobile opportunity considering its fame for being such an innovative industry when it comes to monetising demand. However, I firmly believe that this is set to change in 2012. As fixed-line revenues continue to decline as a result of the ‘Tube Sites’, long-established adult studios and website owners MUST now invest in mobile if they want their businesses to continue past 2012. (As long as the world continues past 2012 of course!)
We’d love to hear from you all as to what you think will generate the big bucks in 2012 when it comes to adult mobile entertainment. Please send us your predictions via email by CLICKING HERE.
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