WHAT IS IT?

You can see from this basic shop retailing guide below that when  the same simple principles are applied to mobile entertainment, it’s easy to increase your conversion rate, ARPU and customer loyalty.

• Keep the stock you want to shift the most at eye-level – this is prime real estate and stock should be constantly rotated!
• Always offer discounted or free incentives to encourage entry into the shop.
• Display value-add items that complement a cross or up-sell purchase. (i.e. sell popcorn and sweets in a DVD rental store).
• Use all the senses – sight and sound to attract attention. Provide an inviting ambience for shopping; make them want to come back!
• Diversify based on purchasing trends…if customers almost always buy petrol on the same outing as shopping, why not provide petrol?
• Loyalty cards – know what was purchased on the way out and offer something complementary to draw them back in.
• If trends suggest customers almost always buy on credit, then offer credit cards for instance.
• Use point of sale senses describing the BENEFIT, not the FEATURE. Offer free samples for example.

In the case of Digital Erotic Retailing – that’s SELLING THE SIZZLE, NOT THE SAUSAGE©

WHAT DOES IT DO?

WHY USE IT?

All of Cherrysauce’s award-winning content comes complete with our Digital Erotic Retailing© strategies to some degree. Our own experience over the last 8 years has shown us that by applying it effectively, huge commercial benefits will be achieved!

PROVEN RESULTS

• Revenue increase of 20% in the first week, when our content replaced a big adult brand on-deck.
• Revenue increase of 400% in just 3 months for an Australian D2C partner, when we delivered targeted content and TV marketing materials.
• A 60% conversation rate for a UK D2C partner, when we designed their portal,  structure & navigation in 2006.
• 10,000€ in additional customer spending in the 1st month for a UK operator, when we identified a missing consumer driven category.
• 300% immediate channel revenue increase for a strategic d2c partner, when we swapped their existing category content for ours.

HOW DO WE DO IT?

Cherry Media has proven better ROI and margins for its partners by:

• helping them to reduce their  internal resources for publishing
• creating value in each piece of content as a compelling individual purchase
• increasing conversion rates and ARPU by incorporating consumer CONTEXT and immersive FANTASIES into our deliveries