Mobile Stats For 2012

Wednesday, 01 February 2012 09:00 Last Updated on Friday, 27 January 2012 10:19 Written by Cherry Media 0 Comments

Mobithinking is always fantastic for mobile stats, and we’ve just spotted their latest collection of invaluable facts and figures relating to mobile usage for 2012. We’ve extracted a few of the key ones for you here. Enjoy!

There are 5.9 billion mobile subscribers (that’s 87 percent of the world population)

Top mobile network operator for subscribers and revenues is China Mobile; for average revenue per user it’s 3UK

There are now 1.2 billion mobile Web users worldwide

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
(cherry team – Still think you don’t need a mobile web site?!?)

Web-enabled handsets – by 2011, over 85 percent of new handsets will be able to access the mobile Web

Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

But does reality match the hype around apps? The average download price of a mobile app is falling rapidly on all vendor app stores, except Android. And 1 in 4 mobile apps once downloaded are never used again.
(cherry team – we correctly predicted this almost a year ago– read the article HERE)

You can also view the full listing of figures from Mobithinking.com here!