Latest stats on mobile usage true to predictions

Latest stats on mobile usage

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For about the last 4 or 5 years, Cherry has been predicting that the viewing of entertainment and content from mobile devices would overtake the same on PCs. Based on what we were reading (and experiencing), the tipping point would be between 2014 and 2015.

This really cool and visual summary of exactly what is happening right now (2016) in terms of mobile usage, is an invaluable overview and argument for ‘mobile first’. Yup, it’s happened, yup, we were right in our predictions and if you’re mobile strategy isn’t up to scratch, you’re going to be missing out on valuable sales!

Just contact Cherry if you’re looking to mobilise your current service or looking to optimise what you currently have to ensure you’re exploiting the full commercial benefit of that mobile audience! ?

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