Cherry Appspiration©

Saturday, 01 October 2011 15:22 Last Updated on Tuesday, 15 November 2011 15:39 Written by admin 0 Comments

Monetizing Apps effectively is still a hot topic. Yes, you can achieve great download figures with the right App partner, but generating sustainable new revenues from Apps is a different issue.

Cherry Media runs an on-going internal program called the “Adult App Experiment”. Its objective is not only to test the conversion strategies of different app models, such as free, freemium and premium, but also to try and test various complimentary strategies and technical ‘add-on’ features to better monetize applications, as well as test performances of the ever growing number of adult-friendly app stores that are emerging.

We utilise the learning from the Adult App Experiment to effectively identify the right concept, application, development, distribution and marketing of your App to achieve your business objectives.

Read more on our thoughts and findings so far:

:: MOBILE APPS – SHOW ME THE MONEY!

:: HOW ADULT IS YOUR ANDROID APP?

:: APPLE REMOVES 5,000 APPS

:: CHERRY BLOG

We’ll be developing this page as our findings unfold, but in the meantime, you can also join the discussion on how to monetise Apps via our LINKED IN GROUP