eMarketer’s first forecast on Virtual Reality and Augmented Reality is showing a whopping 30.2% increase over 2016 this year for AR engagement in the US.
That will mean that 40 million Americans will engage with some form of AR this year and apparently it’s Snapchat Lenses, Facebook Stories and Instagram Stories are accounting for much of the AR growth.
Increased usage in VR on the other hand is being driven by 360º videos on social networks.
The great thing for the adult industry is that it means many more potential customers will already have the necessary devices to enjoy adult VR and AR. It basically creates a greater commercial opportunity within the adult industry for a more erotic twist (literally) on 180º and 360º VR content!
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